Dr. Boris Blumberg
Professor of Strategic Management
Strategic management is at the heart of management science. Strategic management takes a long-term and broad firm perspective, i.e. strategic management deals with decisions that have long lasting consequences and affect the whole firm. In the broadest sense, strategic management deals with three questions:
In this course, you should learn how firms develop strategies and how they are implemented. The problem you will face is, however, that developing a strategy is not like baking a cake. There are no step by step recipes guaranteeing that a good cake (successful strategy) comes out of the oven. The field of strategy is characterized by multiple philosophies, many ideas (or theories if you like) and an immense tool box. A prudent strategic decision maker should be aware of the various approaches since a comparison and combination of the different perspectives may yield creative and innovative solutions.
Therefore, this course has the following objectives: